Marketing Operating System
Every customer.Every moment.One system that learns.
Kontala unifies Analytics, CDP, Personalisation and CVM around a single real-time core that senses, decides, acts and gets better with every interaction.
Real-time
core
core
Analytics
CDP
Personalisation
CVM
The platform
Four modules, wired to one brain
Analytics
Shares profile · events · learning loopEvery metric is defined once on a governed semantic layer, so dashboards, self-serve exploration and AI agents all return the same number.
- Governed semantic layer
- Dashboards & self-serve
- Ask AI in Slack & Teams
- MCP & agent skills
- Row-level security
- Warehouse-native queries
Replace the stack, not the team
Today
A patchwork of point tools
- Nightly batch syncs between analytics, CDP and ESP
- Segments built by hand, stale by the time they ship
- A/B tests that end in a slide, not a change
- Retention measured after customers have gone
With Kontala
One real-time operating system
- One event stream and profile shared by every module
- Audiences that update themselves as behaviour changes
- Experiments that promote winners automatically
- Churn risk acted on before it shows up in revenue
Self-improving, never a black box
Autonomy is earned. You decide how much the system can do on its own, and every decision is explained.
Goals
Optimise for CLV, margin or retention - not opens and clicks.
Guardrails
Budgets, contact frequency, discount limits and brand rules the models cannot cross.
Explainability
Every action logged with the signals and reasoning behind it.
Human-in-the-loop
Approve, suggest-only or fully autonomous - set per journey.